As Childish Gambino once again sheds his skin, “Awaken My Love!” is a sonic evolution. It has been described as “R&B meets Pink Floyd,” by one journalist while others have cited an amalgam of rock, funk, and soul influences. It is a groundbreaking next step following the genre blending STN MTN / Kauai mixtape and the twice-Grammy nominated rap album, because the internet.
Breaking the mold and creating fully-formed, alternate worlds is a trademark of this creator, who presented “Awaken My Love!” first at his PHAROS festival in Joshua Tree, CA last September. To attend, fans utilized the scalper-proof PHAROS app which served as a “compass” that guided guests and communicated the ethos of both the event and the new music as “a gathering of the 5 intuitives of the human experience: tribe, ritual, experience abstraction, architecture, language.”